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JOY of DESIGN

Why joy, you ask?

The aim is to uncover the simple, strong, undeniable joy of interacting with tangibles and intangibles.

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Projects

These projects showcase the transformative power of strategic product design in various industrial sectors. Each project is a story of innovation, problem-solving, and impactful design solutions.

Colouring Relevance (2025)

Crafting India-First Designs for a Global Smartphone Brand

Foam over Frustration (2024)

A Frugal fix for Powder detergent residue

Premium by Design (2023)

Localising Global Laundry for India's aspiring consumers

Reimagining Laundry (2017)

Designing Whirlpool's EDDIE for the GenZ home.

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